Robert Taylor-Hughes, CEO of Granular Ltd. comments:
It will be nice to represent a beauty brand in a region we know so well. Having personally lived in the Middle East for over 15 yrs launching brands such as Henkel & Schwarzkopf and NIVEA our knowledge and expertise will bring great benefits to PHB Ethical beauty.
The most exciting part for me is that even with large numbers of expatriates, the Middle East region is still 95% Arabic and Muslims are the predominant faith. Never before has there been such a large product assortment dedicated to these consumers whilst aligning perfectly with their personal care needs & cultural beliefs.
During my 7 year tenure as CEO for Beiersdorf (NIVEA, La Prairie, Eucerin, Labello), in the region, I questioned why manufacturers were not creating products dedicated purely to these important consumers. Now there is a brand that has done just that, which puts it heads above all the other beauty offerings in the region.
Our branding, marketing & distribution remit covers the entire Middle East, African continent and West Asia. Our representative office based in Jebel Ali Freezone, Dubai, UAE will handle importation and registration in the region and we will be appointing distributors and agents in each country following appropriate regularity affairs.
The products will soon be available on-line in the region and in the UAE through our local distributor Vajani FMCG World, based in Jumierah Lake Towers, Dubai.
Robert concludes: It's an exciting time both in the expansion of Pure Halal Beauty and the Granular Ltd. brand portfolio.
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Press Release: 11th November 2015
Pure Halal Beauty is the worlds largest Natural, Vegan & Certified Beauty range and is unrivalled Globally in its purity.
PHB Ethical Beauty is a pioneering family run business dedicated to offering the best in ethical beauty products and hand made in the United Kingdom with love for the world.
PHB are also raising awareness & tackling the ethical issues that arise in the cosmetics industry, such as the use of animal derived ingredients, plastic micro-beads, and Palm Oil in cosmetics.
PHB Ethical Beauty is the creation of 24 year old British entrepreneur Rose Brown. Rose, who is Vegan, founded PHB to provide a natural & ethical alternative to mainstream beauty products. Rose is the daughter of Jimmy Brown, songwriter & drummer for legendary pop/reggae band UB40.
Pure Halal Beauty offers a complete range of haircare, skincare, mens care, cosmetics, soaps & bath care,
The brand is performing extremely well in the UK & Europe and will now expand into Asia, Africa & the Middle East. PHB is the first ever company dedicated to the sale of Natural and Halal Certified beauty products.
Already well recognised in the beauty press the company boats many world firsts including the first retail store dedicated solely to the sale of Natural and Halal Certified beauty products. This concept will be rolled out across the Asian regions.