next example

A. Gambling is not acceptable in the

Middle East and was replaced with a

more respected and understood veil,

whilst still focusing the attention to

the eyes.

Example 1.

Do concepts travel?

The granular approach

We talk about level of detail, so lets look at some examples.

The experience from one of our team members whom was tasked to insure the creative images used to advertise a product in Europe could also transfer across the world.

In the Middle East these creative were not acceptable.

In case A, the image was merely adapted to pass the ministerial approval process.

But in case B, retouching would not work and a re-shoot took place in the region.

In both cases, approval was finally granted and the product sales were very successful as a result.