What exactly do we mean by this?
Granularity is considered to be
"the opposite of high level thinking"
This level of thinking is only attainable by the deepest of thinkers
Specific is concerned with scope
Granular is concerned with both the depth and level of detail
This describes our philosophy well.
We believe in detailed practical thinking and quality of execution.
High level thinking, blue sky, out of the box are almost dirty words to us, they often replace common sense and real work in our experience.
What a brand really needs is a solid direction & excellent strategy with the odd blue sky session to explore new horizons.
Ultimately success is measured on how much revenue you generate and how little you need to invest to make it!
Our example illustration shows the Granular version of a simple calendar.